I just listened to a webinar about writing by Jeff Goins. I just happened on his name on facebook and listened to the webinar. Part of the webinar was a download of a free book titled The beginners guide to building an audience written by Jeff Goins.
The webinar itself was very informative. He laid out a plan on how to succeed as a writer. He said that there were four key things to do.
- Have a clear message.
- Have a platform.
- Establish a tribe.
- Have a product to give away.
He said that a person has to know themselves and establish a clear message about themselves to write with. He recommended that I contact five people and ask them to describe me and to tell me what’s important to them in life and recommend how I can help them with that concern. I am using survey monkey to create a survey and have emailed six people.
Next is to establish a platform. You are either a journalist, a prophet, an artist, a professor or a star as a writer. He recommended that I choose one. A journalist asks a lot of questions and writes to answer these questions. A prophet is dissatisfied with the world and strives to fix it. An artist writes with poetry and prose. A professor reads and communicates complex things simply. A star has charisma and attracts people to himself/herself by their charisma. He/She also has empathy for people. Of all five I fall best into the star category but I don’t think that I shine that much. I do however have a lot of empathy for people. So I will write as a star.
The third thing is to build a tribe – a group of people committed to your cause. This begins with the five people you sent an email to. He said to ask them to describe you, to state what they are concerned with in life, to ask how I could help them with that concern, to ask what form they would like the help in (ie email, newsletter, ebook) and to ask how much they would pay for it. Then the idea is to offer to them what they would pay for for the price they stated they would pay for it! Awesome! I really don’t know how that will work out! Only time will tell.
The fourth thing is to have a product (ie email, newsletter, ebook) that they are willing to pay for. And then to give it to them.
Then you ask them to forward the idea to their friends so that they also buy the email, newsletter, ebook too. During this time, you collect emails and build your email list.
His book “Beginners guide to building an audience” spoke mainly about communicating your passion and providing a service to people. If you write about things that people care about then you will have more listeners. He recommended that I write about things that concern me and show how I have resolved things. This would attract more readers. He said that it was the passion for writing that would resonate with people. I feel passionate about the two books that I am writing and believe that I have a story to tell. I hope that people will be interested in it. I write to be able to write and communicate the story that I have in me. I will try to share that passion with readers from now on.
It was an interesting webinar. Hopefully I will be a better writer for it.